The who and the why...

The brand…

Founded in May 2014, Lani has become well established in the green beauty scene. The brand stands for affordable, natural, vegan, cruelty-free skin and hair care made with delicious tropical ingredients. All products are made with high quality, food-grade ingredients and are always free of parabens, synthetic fragrances, silicones, mineral oils and animal derived ingredients.

Hand-made in Nottingham, England, the entire Lani range is produced in small batches every two weeks to maximize freshness.

Lani has gained a cult status among the vegan community as a brand that speaks passionately against animal cruelty and promotes cruelty-free living and natural and healthy lifestyle choices.

The brand regularly donates a percentage of profits to animal charities. Donations have so far been made to Animal Hope and Wellness, Sea Shepherd, Animal Aid Unlimited, Second Chance Animal Rescue and Brinsley Animal Rescue.

The founder…

My interest in cruelty-free, vegan and natural products started after I made the transition to a vegan lifestyle in 2013. I became more conscious of what I was putting on my skin and hair and no longer wanted to use products with unrecognisable ingredients that may have also been tested on animals. I’ve always loved using oils on my skin and hair so the first product I made was an oil blend which I used as a hair mask. I fell in love with the results, so I made a bigger batch and handed it to friends and family who loved it just as much as me. It became the bestselling Tropical Hair Treatment and it was this product that inspired me to found Lani in May 2014.

All my love, Viola