Founded in May 2014, Lani has become well established in the green beauty scene. The brand stands for aﬀordable, natural, vegan, cruelty-free skin and hair care made with delicious tropical ingredients.
All products are packaged into glass bottles and jars, are made with high quality, food-grade ingredients and are always free of parabens, synthetic fragrances, silicones, mineral oils and animal derived ingredients.
Hand-made in Nottingham, England, the entire Lani range is produced in small batches every couple of weeks to maximize freshness.
Lani has gained a cult status among the vegan community as a brand that speaks passionately against animal cruelty and promotes cruelty-free living and natural and healthy lifestyle choices.
The brand regularly donates a percentage of profits to animal charities. Donations have so far been made to Animal Hope and Wellness, Sea Shepherd, Animal Aid Unlimited, Second Chance Animal Rescue, Brinsley Animal Rescue, Amicii Dog Rescue and Tower Hill Stables.
Throughout 2019 Lani will be donating 5% of profits to 11 different charities. The charity for June is Bleakholt Animal Sanctuary, a charity committed to caring for dogs, cats, equine and farm animals and small pets.
My interest in setting up a vegan, cruelty free beauty brand started after I went vegan in 2013. I found that most of my products that I used daily, were neither vegan, cruelty-free or made with ingredients I could even pronounce. I wanted simple, affordable, cruelty-free products that smell and feel amazing, and really work so I set out to make my own. I have always loved the simplicity and efficacy of natural cold-pressed oils, and spent a year researching, playing, testing and trialing before I was happy with my first product: the Tropical Hair Treatment. It’s the product I launched the brand with in 2014 and has become a global bestseller.
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