• No products in the cart.


Always natural, vegan & cruelty-free

Beauty doesn't have to cost the earth

Lani was founded in May 2014 and it has since become well established in the green beauty scene. Lani stands for natural, vegan, cruelty-free skin and hair care that doesn’t cost the earth. The brand has won multiple awards and all the products are packaged into glass bottles and jars, are made with high quality, food-grade ingredients and are always free of parabens, synthetic fragrances, silicones, mineral oils and animal derived ingredients.

Lani has gained a cult status among the vegan community as a brand that speaks passionately against animal cruelty and promotes cruelty-free living and natural and healthy lifestyle choices.

The brand has donated to over 20 charities to date and will always stand up for people, animals and the planet and contribute as much as possible to good causes and to be a voice for good.

A bit about me

Lani is not some big brand (maybe one day hey), it’s a small business which I’m incredibly proud of. I launched it in 2014 with the Hair Treatment (still my all time fave product) and yes, the business really did start out in my kitchen (very cliché, I know 🤣). Every single product has been developed by myself after I taught myself how to formulate natural beauty products and I filled and poured each and every single bottle and jar up until last year.

I now have two little girls who are keeping me very busy so I have a little help on hand from a small team who help with making the products and two amazing ladies who help with admin and dispatch.

I want to say a huge thank you for the amazing support over the years and I do hope you love my products as much as I do. I can’t wait to share a new launch with you all soon 😀… Vi

Closing down.... After 9 years with Lani, it's time to say goodbye. I want to thank everyone for their love and support over the last few years. I've had the pleasure of meeting and working with some incredible people. If you want to get in touch, please contact me via DM on Insta @wearelani. Thanks again for all the support. I'm truly grateful for the experience. All my love, Vi x