About Lani

Founded in May 2014, Lani has become well established in the green beauty scene. The brand stands for affordable, natural, vegan, cruelty-free skin and hair care made with delicious tropical ingredients.

All products are packaged into glass bottles and jars, are made with high quality, food-grade ingredients and are always free of parabens, synthetic fragrances, silicones, mineral oils and animal derived ingredients.

The Brand

Hand-made in Nottingham, England, the entire Lani range is produced in small batches every couple of weeks to maximize freshness.

Lani has gained a cult status among the vegan community as a brand that speaks passionately against animal cruelty and promotes cruelty-free living and natural and healthy lifestyle choices.

The brand regularly donates a percentage of profits to animal charities. Donations have so far been made to Animal Hope and Wellness, Sea Shepherd, Animal Aid Unlimited, Second Chance Animal Rescue, Brinsley Animal Rescue and Amicii Dog Rescue.

The Founder

My interest in cruelty-free, vegan and natural products started after I made the transition to a vegan lifestyle in 2013. I became more conscious of what I was putting on my skin and hair and no longer wanted to use products with unrecognisable ingredients that may have also been tested on animals. I’ve always loved using oils on my skin and hair so the first product I made was an oil blend which I used as a hair mask. I fell in love with the results, so I made a bigger batch and handed it to friends and family who loved it just as much as me. It became the bestselling Tropical Hair Treatment and it was this product that inspired me to found Lani in May 2014.

All my love, Viola


Nine ingredients or less. No parabens. No PEGs. No silicones. No mineral oil. No artificial fragrances. No animal derived ingredients. No animal testing. Recyclable glass bottles, jars and boxes. Affordable.
For your viewing pleasure...🐾🙌
'If I was stranded on a deserted island I’d take this and sunblock! 😍🤗 Like all of Lani's products that I’ve tried, their Tropical Super Serum took me by surprise! It has a light jasmine scent, is silky smooth and absorbs into the skin really easily! My skin has been on the drier side since I started my retinol treatments and this oil has been the most soothing and comfortable product to use on my skin! It’s super nourishing, and keeps my skin hydrated and glowing. My skin feels healthier and feels more plump. I started using this serum only at night but now I use it both day and night. It’s also really great for those nights when I really am too tired to go through all the steps of my skin care routine. I will just use a sheet mask and this, or just the serum alone and I still wake up with hydrated glowing skin! This product is absolutely amazing and I never want to be without it and it is now the only skincare product I carry on over night trips!' via @skinnaddict...
Friends in the US👋! This is exciting! Lani has just launched with @americaneagle. Shop at ae.com... 🇺🇸
'This stuff is amazing!' via @hummus_monsta... 🥥🙌