About Lani

Founded in May 2014, Lani has become well established in the green beauty scene. The brand stands for affordable, natural, vegan, cruelty-free skin and hair care made with delicious tropical ingredients.

All products are packaged into glass bottles and jars, are made with high quality, food-grade ingredients and are always free of parabens, synthetic fragrances, silicones, mineral oils and animal derived ingredients.

The Brand

Hand-made in Nottingham, England, the entire Lani range is produced in small batches every couple of weeks to maximize freshness.

Lani has gained a cult status among the vegan community as a brand that speaks passionately against animal cruelty and promotes cruelty-free living and natural and healthy lifestyle choices.

The brand regularly donates a percentage of profits to animal charities. Donations have so far been made to Animal Hope and Wellness, Sea Shepherd, Animal Aid Unlimited, Second Chance Animal Rescue, Brinsley Animal Rescue, Amicii Dog Rescue and Tower Hill Stables.

Throughout 2019 Lani will be donating 5% of profits to 11 different charities. 5% of profits for the month of October will be donated to @earthangeljacqueline, a model turned rescue mom, who currently cares for over 50 birds, cats and dogs.

The Founder

My interest in setting up a vegan, cruelty free beauty brand started after I went vegan in 2013. I found that most of my products that I used daily, were neither vegan, cruelty-free or made with ingredients I could even pronounce. I wanted simple, affordable, cruelty-free products that smell and feel amazing, and really work so I set out to make my own. I have always loved the simplicity and efficacy of natural cold-pressed oils, and spent a year researching, playing, testing and trialing before I was happy with my first product: the Tropical Hair Treatment. It’s the product I launched the brand with in 2014 and has become a global bestseller.

Thanks for stopping by and I hope you'll truly love our products.



'I wanted to extend a huge thank you and lots of ❤ for what your products have done for my skin, giving me confidence and hope again. I have been using your Super Serum at night; I swear my skin drinks it up and it makes my skin calm and soft. And twice a week I’ve been using the Cacao Mask which has been amazing when I get flare ups. It’s been almost 3 months and I couldn’t be happier😀!' via @nomadnanc...
This is the Great Pacific garbage patch. It's nearly three times the size of France and holds a predicted 1.8 trillion pieces of plastic. Researchers from The Ocean Cleanup estimate that the patch covers 1.6 million square kilometers and holds a predicted 1.8 trillion pieces of plastic. Some of the plastic in the patch has been found to be over 50 years old, and includes fragments of and items such as plastic lighters, toothbrushes, water bottles, pens, baby bottles, cell phones and plastic bags. Created by ocean currents moving litter into one place it truly shows the extense of the plastic crisis... 😔
Blue Mint gets all the 💙 because...⁣
Removes pore clogging debris, impurities and toxins with clay and coconut foam⁣
Refreshes your skin and senses with organic peppermint ⁣
Soothes and calms with oatmeal ⁣
Hydrates with coconut milk powder ⁣
Wards off free radical attacks with blue spirulina ⁣
Raise your hands if you tried it and love it...🙋‍♀️🙋‍♂️
'I hope to make people realize how totally helpless animals are, how dependent on us, trusting as a child must that we will be kind and take care of their needs.' James Herriot❤🎥 @edgarsmission
Did you know that by buying cruelty-free and vegan you will not only spare innocent animals, you’ll also help the 🌎 since facilities that engage in animal testing dispose of potentially dangerous chemicals, waste, and other by-products of their testing processes into the land and sea...
Head to our latest story to read some sobering facts and figures on animal testing...😔